The Most Effective ways to Find New Patients

How can you find new patients? In today’s episode, Dr. Day discusses how to design an avatar. Never heard of an avatar? An avatar is an ideal patient/client profile. By designing avatars for each of your patient types you will discover what they want, what they need, what their objectives are, where to find them, and what it takes to attract them into your office!

Show Notes

  • An Avatar is an ideal patient profile.
  • Create an Avatar – Name the avatar, find picture online, and describe in detail the life of this avatar.
  • Where does this person hang out? What are his/her challenges? What’s her financial situation?
  • Build a marketing campaign directly for this person.
  • What other avatars can you create?: Medicare avatar, athlete avatar, weekend warrior avatar, etc.

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