• Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant.  She got her first job as a newspaper reporter as a 16 year old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ and later, the second-largest Spanish language weekly, La Gaceta.
  • Wendy was 26 when her own first book was published.  Today, she is the author of 31 published books under 9 pseudonyms and 11 self-published books.  She has been a featured guest on 53 television programs, including Dr Phil, Dateline NBC, CBS The Early Show, Hannity and Colmes, and more.  She has been a guest on +500 radio shows, primarily in North America, and has been interviewed/quoted in The Chicago Tribune, New York Post, The Wall Street Journal, and many more. She has personally taught +20,000 authors how to get published; and over 7,500 people how to get started as paid, professional speakers ? a major method for selling lots of copies of a book. She founded what is now Keller Media, Inc. as “ForthWrite Literary Agency” in 1989.


Show Notes

  • Keller Media: sells books to publishers, building platforms to build businesses
  • Being a regional expert – distinguish yourself from other businesses in your area.
  • Personality determines what type of platform you should build.
  • kellermedia.com/bizquiz
  • Building a platform will help your business in as little as 60 days!
  • Writing a book – you must have a platform!
  • Specialty, interviews, articles, etc are all part of your platform.
  • Non-fiction book proposal is like a business plan for your book. Agent sells it to a publisher. Write the book. Publish the book. Get media.
  • If you don’t have a platform, will have to self publish, and will not be as successful.
  • Wendy does a mock consultation about how to take a platform and turn it into revenue.
  • Test strategies before spending a lot of money.
  • Language, color, theme, etc. all contribute to success of platforms.
  • Meeting planner will arrange the speaking engagements you will be booked with.
  • Demo real, website, social media – all contribute to your likelihood of getting booked to speak at an event.
  • 45-60 minutes is a typical amount of time that speaking engagements take.
  • If you are teaching or training, use powerpoint.
  • Wendy shares a personal story of a set back she suffered in her life. With the decision to get through it, things will improve.
  • Heroes: Andrew Carnegie, Tony Robbins, etc.
  • Rituals: Wake up in a good mood, Journaling, Rowing and Lifting weights, Meditation.
  • Favorite Book: The Ultimate Guide to Platform Building by Wendy Keller. The Art of Woo. Think and Grow Rich
  • Best business advice: “It’s about them- shift your perspective”
  • Contact: http://www.kellermedia.com/
  • http://www.kellermedia.com/platform-book/

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