We are on week 5 of the 5 things you need to know before starting a practice podcast series. If you’re new to the podcast or haven’t listened in a while then you can catch up by listening to episode #158, week 1 of this series, we talked all about mindset, and why identifying your personal challenges now will help you as you transition into practice. Week 2, episode #160, we talked all about the business plan and why having a blueprint for your success is necessary. Week 3, episode #162, we talked about your office overhead. Week 4, episode #165, we reviewed all of the office systems you’ll need to think through before opening. This week I am diving a bit deeper on something we talk about a lot on the podcast and that’s your practice marketing! If you haven’t already downloaded the ebook that goes along with this series, visit lifestylepracticebuilders.com/ebook and download it today. In the ebook, there are action steps for each of the 5 things we’re talking about in this series, and it’s a great way to get started as you pursue your dream of opening your own chiropractic practice. And if you’re a nerd like me then it’s nice to have a workbook to print off and take notes on while you listen to the podcast.
The landscape of marketing has changed quite a bit in the last year. Some chiropractors were forced to shut down, others had many of their patients drop off their schedules, and some of you may have been trying to get started this year, after graduation. We might all be in different places in practice, but we all need to be marketing differently than we were a year ago! And marketing has completely changed since we opened our office almost 12 years ago. So let’s dig in!
Marketing is how your patients will find you and part of why they’ll become your biggest fan. Marketing includes your branding, the services you offer, the promotions you do, the products you sell, your pricing, the blogs you write, how you advertise, and the way you network and use social media — all of this is marketing. There are a lot of options out there, so it can be difficult to know what to do. Most of the time patients will need to hear your message several times, before they come in, so you’ll need to make sure your brand is consistent, concentrated, and well thought out. Your practice cannot survive without patients, which makes marketing extremely important to the health of your practice success. The cool thing about how things have changed in 2020, is that it’s made it easier for you to start marketing now, even before you graduate, we’ll get to that in a bit!
Taking the leap from student or Chiropractic Associate to small business owner is HUGE! There’s so much to know and it gets overwhelming thinking about all the steps involved, in order to create a business, find a location, and get open. So many unknowns, so many steps to truly fulfilling your dreams of owning and operating your own clinic. That’s why we created this podcast series for you. We were once in your shoes and we know what it’s like to feel lost in a sea full of information. We want to help by clarifying some of the key concepts you’ll need to understand before making that transition. The more you know, the better off you’ll be in practice. Fully understanding these elements and how they affect you and your future practice will lead to your future success! So let’s add some success tools to your toolbox!
Want help with this process? Want like minded friends pursuing extraordinary goals? Join us in our facebook group. Follow us on Instagram @lifestylepractice. We have helped hundreds of students and chiropractors find start and build their own practices. We’d love to help you, wherever you’re at, to create and fulfill your own vision.
We’re creating the resources we wish we had when we first started! Hang out with us, download the resources, and make a plan! We can’t wait to get to know you and help you make some of those tough decisions. Your success is our goal!
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