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Dr. Anthony Lombardi

Question EVERYTHING to Improve Results!

Dr. Anthony Lombardi studied Kinesiology at McMaster University, and received his Doctorate in Chiropractic from New York Chiropractic College. He practices in Hamilton, Ontario at Hamilton Back Clinic, where he specializes in the treatment of sports injuries. He is the clinic director and co-founder of the successful, full-scale clinic, which offers services in Chiropractic, medical acupuncture, laser, physiotherapy, automobile accidents, therapeutic massage and naturopathic medicine.

He’s the author of the Exstore Assessment & Treatment System. , which is now available in 25 countries worldwide. He’s been a contributor to publications such as Canadian Chiropractor, Health Wellness & Safety Magazine, Inside Fitness Magazine and more.

In 2013 he was 1 of 5 nominated for the Chiropractor of the of the year award in Ontario, Canada out of a pool of over 4000. Dr. Lombardi has treated a number of professional athletes including the National Lacrosse League (NLL) players in the Canadian Football League (CFL) and more.

Show Notes

  • Lombardi talks about his motivation to succeed in chiropractic.
  • His 3 keys to business success are: have outstanding results, measure results, and question everything.
  • Exstore Assessment System¬† – book. Assess NMS problem and know how to treat it in two minutes. Progressive muscle testing.
  • Measure your rebook rate and the number of phone calls/text messages/social media
  • Stay in the public eye with social media. Reach patients and peers regularly through these outlets.
  • He spends 15 minutes per a day writing.
  • Want to be a writer? Email editor of a popular magazine to get started. Some one will give you the opportunity.
  • To motivate staff: Meet every 6 weeks, talk about goals, answer questions, etc.
  • “The shorter the conversation is with you, the longer it becomes with someone else.”
  • With associates, you need a contract and it needs to be very specific.
  • Email:¬†– associate contract sample
  • Patient self-discharge: measure rebook rate, shows how well you are communicating.
  • When patients say they are feeling well, tell them “let the doctor make the determination.”
  • Give honest, professional opinion on everything.
  • Week building: preparing for the future. Patients booked this week, next week, and so on. Then compare to the past. Make changes based on the patterns.
  • Vacations – don’t take them if starting out.
  • “I will do today what others won’t, so that I can do tomorrow what others can’t.”
  • Chiropractic schools and associations need to do a better job of preparing us in business – lacking leadership.
  • Sports chiropractic: using functional assessments, myofascial release, a little luck! Put yourself in a position to attract athletes.
  • Lombardi talks about drawing the line when volunteering your time.
  • Must have the skill set to treat athletes! Soft tissue work and adjustments.
  • Actionable content
  • New doc tip: forget what you learned in school. Find a mentor. Be open to new things.
  • Seasoned doc tip: be open to change. Break your comfort zone.
  • Learn how to deal with people – becoming a manager.
  • For “The Hot List of 100 Questions” ? email
  • Heroes: His wife, Monica, and his kids and parents.
  • Affirmations: Thank God!
  • Favorite book: The Rework by Jason Fried
  • Best business advice is, to value yourself, and that being greedy doesn’t pay.
  • Contact:, Facebook, Instagram,

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