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Following a career in advertising and film production, Mr. Bill Esteb was introduced to chiropractic in 1981 when he was asked to write the world’s first patient education video, and since then he has brought his “patient’s-point-of-view” to many facets of the chiropractic profession. 

  • He has conducted over 50 in-office consultation and patient focus groups that have provided fodder for 10 books, several of which are used as texts at various chiropractic colleges. 
  • He has traveled over 1.4 million miles sharing his unique perspective with chiropractors around the world and he currently he serves as the creative director of Patient Media, Inc. and is co-founder of



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