Dr. Danny DeReuter: successful cash practitioner and Social Media expert
Dr. Danny DeReuter was born in Colon, Panama and moved to Miami, Fl when he was 15 years old. He is a graduate of Life University College of Chiropractic and currently practices in Dalton, GA. He’s also a Diplomate of the National Board of Chiropractic Examiners. Dr. DeReuter is fluent in Spanish and Portuguese and has treated hundreds of Hondurans as part of the work of Lifeline Ministries. He is co-owner of Earth’s Remedies, a local health supplements store. Dr. DeReuter is a public speaker, social media enthusiast/expert, and is the author of of the book, “The Art of the Twitter Complaint: how to get the most customer service bang by tweeting”. After the economy slowed in the town where he practiced, he ditched insurance networks and went all cash. A huge part of his success has been using social media to connect with people and grow his practice.
Last, but not least, he is a professed “Lover of efficiency” whose self-proclaimed mission is to “save the world.”
Membership practice-cash practice, similar to having a gym membership
Dr. DeReuter uses meditation and checklists to stay organized.
Social media should reflect your unique self. Posts need to be authentic and genuine.
Listens to recordings of established Chiropractors for inspiration.
Daily Deals(Groupon/Living Social) to bring patients in to experience the practice.(This should only be used in a cash practice)
Social media content shouldn’t be all about Chiropractic. Post about general health, about who you are, your family, your life, etc, to build rapport.
Hoot Suite, Buffer, IFTT App can help post to multiple platforms with one post.
Setup a booth at a flea market to talk to and meet people in your community.
Experienced docs should reevaluate what they are doing and STOP doing what isn’t working, also get on social media.
If one life has breathed easier, because you have lived. Then that is success.-Ralph Waldo Emerson
The Alchemist-Paulo Coelho “When you want something, all the universe conspires in helping you to achieve it.”
Don’t charge it-Dr. DeReuter’s best business advice, and we couldn’t agree more!
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