The Most Effective ways to Find New Patients
How can you find new patients? In today’s episode, Dr. Day discusses how to design an avatar. Never heard of an avatar? An avatar is an ideal patient/client profile. By designing avatars for each of your patient types you will discover what they want, what they need, what their objectives are, where to find them, and what it takes to attract them into your office!
- An Avatar is an ideal patient profile.
- Create an Avatar – Name the avatar, find picture online, and describe in detail the life of this avatar.
- Where does this person hang out? What are his/her challenges? What’s her financial situation?
- Build a marketing campaign directly for this person.
- What other avatars can you create?: Medicare avatar, athlete avatar, weekend warrior avatar, etc.
Like what you hear? Subscribe!
If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review. This helps others find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!