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The Joint Franchise

Dr. Day discusses The Joint franchise, it’s approach to chiropractic care, and what you should know about it.

Show Notes

  • Started by John Leonesio who is NOT a chiropractor. He also started Massage Envy.
  • Concept: no appointments necessary, only diagnose subluxation.
  • They offer several payment options: a single visit fee or contract visit fees
  • The Joint takes insurance out of the equation, by not billing for the patient
  • Advantages: adjusting skills improve, salary position making okay amount of money
  • Disadvantages: lose out on the people who WANT to use insurance, PI, MVA, etc.
  • People who work there are interchangeable.
  • The Joint, as a business model, attracts those who are price shoppers looking for the “Loss leader”. Many are looking for the cheapest price and don’t appreciate value.
  • It it a good or bad model? You decide.
  • The Joint Website

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