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Louie La Vella: Create a Personal Brand

Dr. Day talks with Louie La Vella, branding expert and social media authority, about how personal branding can ignite your practice by establishing you as an authority in your community!

Louie La Vella is a former music TV host who has interviewed hundreds of a-list celebrities such as Lady Gaga, Sir Richard Branson, The Backstreet Boys, and more. He’s now a trusted entertainment branding expert who provides his expertise to concert tours, large music festivals, nightlife venues, and up and coming talent. He’s turned dead venues into packed venues, slow ticket sales into sold out shows, and independent musicians into butt-kicking major-label brands. Louie is also a public speaker, best selling author of “Nightclub + Bar Marketing,” and host of the podcast, Nightlife & Music Marketing. Louie crafts social marketing and branding using social media content marketing and advanced tools. Listen know to hear how his methods can be applied to any business in order to achieve success.


Show Notes

La Vella was always looking for ways to “level up” within his profession and interests.
What is your brand voice? Who are you? How are you uniquely you? What differentiates you from the Chiropractor down the street? Don’t try to be all things to all people.
Have a strategy and understand your users behaviors. How are they using social media and how can you resonate and engage with them?
You will need a budget to handle social media advertising. It’s a full-time job to maintain engagement.
Facebook live will get more organic reach to your audience. It’s important to be engaging with live video. Take a risk and put yourself out there.
Take failure and frustration, and overcome the micro-lessons.
Ingest learning and craft a positive mindset. Continually grow or progress with how you do life.

Top 3 Things: What is your brand voice? Who is your audience? Be consistent!

Nightclub and Bar Marketing: The Secrets to Succeeding in Today’s Nightlife Business
Hashtag Strategies for Nightclub and Bar Promotions – How to Effectively Use Hashtags on Twitter, Facebook & Instagram
Text Message Mobile Marketing for Nightclubs and Bars: Promoting Your Venue With SMS
Gary Vaynerchuk-#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness
Gary Vaynerchuk-Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Find Louie

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