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Dr. Michael Gibson – Life by Design

Dr. Michael Gibson is committed to helping others live their best life possible. After graduating with a degree in Kinesiology from the University of Western Ontario, he received his Doctor of Chiropractic and Masters of Science in Chiropractic Sports Science from Life University.   He is the co-creator of Life By Design, owner of The Wellness Group, and co-owner of CrossFit 613. Dr. Michael Gibson maintains a busy family chiropractic practice and a full speaking schedule, all while implementing the principles and practices of Life By Design into his own life.

Show Notes

  • Life By Design is a lifestyle coaching/consulting program.
  • Life By Design for Chiropractors
  • Evolved so that work load is split up and the results are better!
  • LifeCon Event – Ultimate Chiropractic Marketing Blueprint!
  • Self-esteem and confidence separate doctors from being successful versus unsuccessful.
  • Clarify your WHY!
  • Content marketing blends online and offline marketing. Get your brand out there.
  • A big marketing mistake is not knowing who your market is.
  • Create your own networking group!
  • Spinal screenings may work well in some markets. Some people may see it as unprofessional or needy. By invitation, can be helpful.
  • Productivity hacks: Take social media apps off your phone; no email on phone, or laptop.
  • Patient experience: be clear about what you do and don’t do. Reset expectations by differentiating yourself. Thoroughness of day 1 visit, so patient looks forward to next visit. Smooth systems!
  • “Build your case” on day 1 through objective testing and by doing a thorough exam.
  • Dr. Michael Gibson recommends new doctors read The Six Pillars of Self Esteem by Nathaniel Branden
  • He recommends experienced doctors take the time to create a new vision for their practice.
  • Dr. Michael Gibson shares a challenging story about his sister’s diagnosis of Leukemia. Forced him to re-evaluate what he thought about health. “Evaluate everything you believe.”
  • Success is differently defined for every person. For him, spending time with his family is success.
  • Best business advice: “Never forfeit the truth for acceptance.”
  • Bad business advice: To not bring on an associate until his practice was built to full capacity.

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